What is the role of a spokesperson?
A spokesperson represents a company or brand in public, delivering messages to consumers and audiences to promote, build, and maintain the brand’s position.
Unlike an individual giving a personal testimonial, it is the job of a spokesperson to faithfully represent and advocate for the organization’s positions, even when these conflict with their own opinion. As a result, spokespeople are generally selected from experienced, long-time employees or other people who are known to support the organization’s goals.
The CORSI approach is simple, we are both client-centric and employee-centric. Our employees and strategic partners are experienced, dynamic, knowledgeable, intelligent and value personal, professional and organizational growth. Our team members value and recognize their own contributions to our clients, the organization and themselves
